Best Practices for Cross-Posting and Repurposing Content on YouTube Shorts
If you ever cut up your old jeans to turn into shorts when you were in high school – or just last week – you’ll know how repurposing something old into something new can feel like magic. Like your favorite pair of denim, your video content can be turned into something fresh, eye-catching – and attention-grabbing. Here’s exactly how to repurpose video content that can help you reach more audience.
Shortspilot
What Is Cross Posting?
Cross posting is all about streamlining the content creation process for business owners, entrepreneurs and content creators. Think of it like working smarter, not harder, it's a piece of content across other channels without changing the content format – such as posting your TikTok videos as Instagram Reels and YouTube Shorts. It is an effective social media strategy for influencers and businesses of all sizes. It’s an easy way to connect with target audiences that spend an average of 143 minutes per day on social media.
Why Repurpose Video Content?
Repurposing your video will help you save time, energy and money. It can help you reach a wider audience across all your marketing channels, it can boost your SEO by creating multiple pieces of content on the same topic, you’ll automatically target similar keywords and create topic clusters on your site, it can slash the time it takes you to produce content for your brand by reusing and refreshing your existing videos – and free up more time for other essential marketing and income-generating activities and it can also reduce your workload and avoid using up all your creative energy on coming up with new content ideas.
Reasons Why You Need To Cross Post Your Content Into A YouTube Short
Reduce time creating contents
Thinking and producing a content is really a time consuming process, from conception to shooting and editing but by sharing it on a multiple platforms, you can reduce the time it takes but getting more chances to get more audience.
Maximize the value of your content
With cross posting, you can ensure that a wider audience will be reached, helping you to build audience across multiple channels without taking too much work.
Test video performance
Posting your content across multiple channels will help you make data-driven decisions about the content you create to optimize your result and boost your success.
Best Practices for Repurposing Video Content into Shorts
Repurpose your top-performing videos
Let’s be honest – not every video in your content vault needs to be repurposed. Choose the videos you’ll repurpose carefully to avoid wasting time and energy on videos that are no longer relevant to your target audience. Some older videos might be suitable for repurposing into different types of content after a quick refresh or you can dive into your analytics and let data drive your decision-making!
Choose the right formats for the right platforms
To maximize the full life cycle of every video, you need a plan for how you’ll get the initial source video and where it’s going to go once it’s been repurposed. At this part of the process, it’s important to think about:
- What type of content do you want to get out of this?
- Where is this content going to be posted and distributed?
- What different platforms will you use?
- What different formats will you need?
Pick out the key points
Every video has a key message and top highlights. To repurpose your video content, you need to pick out the most important parts of your videos. The easiest way to do this is in the planning stage – as you’re outlining your video content, identify the points that you’ll repurpose for other content down the line. Break your video down into bite-sized chunks – each of those chunks can be a separate social post, a subheading for a blog, or a chapter in your downloadable guide.
Edit and finalize your content
A part of learning how to repurpose video content is also learning how to edit it – and being ruthless about what to share and what to trash. This is especially important if you’re using AI-powered tools to help you repurpose video content Double check that any clips and written content you’ve produced is right for your audience and in keeping with your brand – and doesn’t feel robotic.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.