Strategies to Increase Facebook Engagement
One of the main components of any social media strategy is increasing your overall social media engagement—and the same goes for Facebook. If you’re promoting your products or services on Facebook, you want your target audience to engage with your content. However, increasing your Facebook engagement can be tricky. You need to know the right strategies to implement and how to get started. With this article we will learn what Facebook engagement means and how to increase it.
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What is Facebook Engagement?
Facebook engagement refers to any action that a Facebook user takes on your page—mainly likes, comments, shares and clicks. If your audience is not engaging with your content, it is time to ask yourself: how can I get more engagement on Facebook? Here's how.
1. Teach, Entertain, Inform, or Inspire
Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one. They want to engage with content that will make them smile, make them think or improve their lives in some way. Making them feel that there is something they can gain from your page will result to more like and interactions.
2. Understand your Target Audience
Knowing who you’re trying to target with your content can help better inform your strategy, direct your messaging and ensure your content resonates with those your business can help the most. What you find entertaining or inspiring is not always relevant. When you’re seeking engagement, it’s the wants and needs of your audience that matter.
3. Use Eye-Catching Images and Videos
Having visually appealing content is essential to standing out in people’s increasingly crowded News Feeds. You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started.
4. Communicate with your Audience by Responding on their Comments
It sounds fundamental, but it’s easy to miss: Social networks are a two-way street. When your audience interacts with you, acknowledge it! No one likes being ignored, and fans who engage with your posts want you to engage in return.
5. Post Consistently and at the Right Times
Since the Facebook News Feed is based on an algorithm, your fans will not necessarily see your content the moment it’s posted. Still, “when was this posted” is one of the signals for the Facebook algorithm. And Facebook itself says that you’re more likely to see engagement if you post when your fans are online. Consistent content creation increases your likelihood of appeasing the algorithm and getting your content seen by more people.
6. Ensure Every Post Has a Relevant Call-To-Action Button
A call-to-action button on your Page gives people Facebook engagement options beyond liking, sharing, and commenting. One of Meta’s recommended best practices to increase Facebook page engagement is adding an action button to your page. This can be something like “Shop now” or “Learn more” depending on your Facebook marketing goals. Having an overarching suggested action is great for new visitors to your page. They’ll instantly be redirected to Messenger, WhatsApp, or your website to learn more about you.
7. Create Facebook Stories
Facebook stories are another great type of content to create to engage with your audience. Because stories show up in a different part of the feed—at the very top—they can provide you with yet another way to reach and engage your followers. This informal way of sharing content allows you to post as often as you like, without worrying about overwhelming your fans’ News Feeds. And since people expect production quality to be lower on Stories, you can be more personal and in-the-moment to build a stronger personal connection with followers.
8. Get Active in Facebook Groups
Creating a Facebook group is a great way to get fans involved and engaged. More than 1.8 billion people use Facebook groups. And those meaningful interactions in groups can create brand loyalty and lead to increased engagement on your Facebook Page.
9. Make Your Audience Feel Something
One of the most effective ways to increase engagement with your posts is to appeal to your followers’ emotions. The more strongly people relate to a piece of content, the more likely they are to react, share, or comment on it.
10. Go Live
Going live on Facebook encourages your target audience to show up on your Facebook page since it’s not a post they can come back to. Similar to Stories — the fear of missing out (FOMO) is strong with Facebook live videos. Facebook Live videos see the highest engagement of all, so incorporate a real-team broadcast into your social strategy every once in a while.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.