10 Facebook Post Ideas to Increase Engagement

From likes to shares, engagement helps creators measure how well their content resonates with their audience. The more engagements your content receives, the more likely users are to take valuable action such as commenting, sharing and reacting on your posts. Engaging content is the key to increasing reach and interaction with your Facebook Page. If you're running out of ideas on what to post on your Facebook page to get more engagement, Worry not because here are 10 Facebook post ideas that are sure to generate high Facebook engagement! Let’s go ahead and list them down!

Shortspilot

January 09, 2025
4 min read
10 Facebook Post Ideas to Increase Engagement

10 Facebook Post Ideas to Increase Engagement

1. Ask questions

How to begin a conversation with some on social media? Ask a simple question. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy. Questions are a great way to learn about your audience–what they are struggling with and what they want to see more from you. Include questions that are relevant to your target audience that you know they would want to answer in the comments on your post. You can ask your fans questions, giving them a direct call to action to engage with your content!

2. Behind-the-Scenes

Take your audience behind the curtain! Show people how you prepare, fil and edit your videos. It doesn't have to be too fancy the simpler, the more authentic it seems. This will make them feel like you’re giving them an “exclusive” sneak peek. This is a vital part of building your community and also by posting these photos, you can emphasize the uniqueness of your contents and how it stands apart from your competitors.

3. Trending topics

Facebook’s news feed algorithm rewards posts about trending topics. One great way to increase reach and engagement is to post about trending topics people are talking about. By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well.

4. Tell stories

People remember stories! Get personal with your audience. Telling stories is a great way to connect with your Facebook followers on a different level. Stories work because they are personal, powerful, and engaging. With a short narration, you can pull your audience in and inspire them.

5. Videos

Facebook loves when users post videos, and they even have an entire “Watch” section dedicated to video alone. With more than 4 billion videos watched on Facebook on a daily basis, it’s hard to argue against its success. Plus, videos perform better than static images 9 times out of 10 when it comes to engagement!

6. Contests And Giveaways

If you're you looking for a quick way to get your post viral, one way is to host a contest or giveaway prize that your target audience would be interested in. It’s a great way to increase reach, brand awareness, engagement and overall followers. Make sure that the prize you select is directly related to your niche. This will attract the right kind of people.

7. User-generated content

You don’t have to create all of the content yourself. You can crowdsource content from your fans and customers. UGC is content created by customers displaying your product/service. 93% of marketers claim UGC performs significantly better than traditional branded content.

8. Post a live stream

Live streams allow you to chat with your audience in real-time, this is a great way to answer your followers’ questions and shows that you are real. You already know how valuable video content is for boosting engagement on Facebook. But for those wanting to take their Facebook posts to the next level, make sure to try hosting a Facebook Live broadcast.

9. Interactive challenges

One way to drive engagement is to invite fans to take part in fan challenges. This often involves having a call to action for your audience (asking them to like, comment, etc.) in exchange for something you can give them. To make it effective, keep your challenge relevant. Meaning, it should be related to your audience’s interests and problems.

10. Celebrate milestones

Don’t shy away from sharing your wins and accomplishments on Facebook. Your audience deserves to know they are associated with an awesome content creator. Letting people know about your awards may inspire them to reach out to you for mentorship or business partnerships, so don’t be shy!

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3 Easy Steps to make your contents using Shortspilot.ai

1. Click "Create New Series".

2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!

3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.