10 TikTok Content Ideas to Increase Engagement

The popularity of TikTok has already soared around the world. The vertical short-form video app has over one billion monthly active users. No wonder every kid knows about TikTok now and as TikTok is a constantly developing social media platform, how can you make sure that you never run out of TikTok content ideas? Here are 10 content ideas to increase your engagement.

Shortspilot

January 10, 2025
4 min read
10 TikTok Content Ideas to Increase Engagement

10 TikTok Content Ideas to Increase Engagement

1. TikTok Live Streams

Live streams are a great opportunity to connect to your audience, because viewers can comment and react, and you, as a TikTok creator, can respond in real time. Livestreams let you interact with customers, get their feedback on your latest video, and answer their questions.

2. Create a tutorial

Do you own some skills? Have any hobbies worth going viral? Then, creating a tutorial is one of the best TikTok video ideas to attract more followers and unveil your potential. Tutorials or educational videos get some attention on TikTok and YouTube, but it depends on the genre and quality of the videos.

3. Join or Create Challenges

Challenges are popular on TikTok because they create a sense of community amongst users who give them a shot. If there’s one thing TikTok users love, that would be the trending challenges. Whether we are talking about lip-syncing videos, or smaller everyday hashtag challenges, there are lots of people that engage with this type of content in creative ways. Launching your own challenge is a great way to encourage user-generated content from your followers. It could be anything from doing a specific exercise, tasting a soaring food, or anything crazier.

4. Collaborate with Influencers

With the popularity of word-of-mouth marketing, influencers got their name for a reason, they influence the public opinion and have the power to consecrate brands, products, and other creators. TikTok influencers tend to be more on the side of the talented individual or the thought leader. Partner up with the appropriate one for your niche or one from a complementary niche.

5. Stay on Top of Trends

Monitoring the Discover page regularly is crucial to staying updated on the latest trends. It doesn’t mean copying other creators! Be authentic and make original content, but never forget to keep yourself in the loop and stay aware of what’s popular and what can actually bring you more likes and followers. anticipating in trending challenges and using popular hashtags can significantly increase your video’s visibility.

6. Duets and stitches

Find TikTok’s Duet and Stitch features in the Effects menu, and start collaborating with other TikTok users. Duets helped many creators come up with content ideas and get noticed on the platform by dueting viral video. TikTokers use the Duet feature to make videos together with their favorite brand, influencer, or celebrity and simply to express their opinion and life experience, educate, and bring a different perspective to an argument.

7. Turn on the Q&A Feature

TikTok updated the Q&A feature on the platform, so now it’s available to all users. You can turn it on by going to the Creator Tools section of your profile. TikTok’s new Q&A feature lets your audience submit questions to your account. It’s the perfect way to engage with followers and get invaluable customer insights and new video ideas. By enabling the Q&A feature, your audience can flag their comments as questions, so it’s easy for you to spot them and reply.

8. Go behind the scenes

Behind-the-scenes clips are a terrific method of giving your audience an inside look at creating your content. Honestly, these behind-the-scenes videos are among the greatest ideas for TikTok videos.

9. Share a “day in the life”

Film a standard day in your life and share what it takes to run, grow, and develop your contents. These videos don’t need to be perfect, just honest and authentic. Show your followers the hustle, the wins, and the challenging moments that come with being a content creator.

10. Run a contest

Running contests and giveaways is a smart and easy move to attract more fans. Who doesn’t love the chance to win something for free? Tap into this enthusiasm by running a TikTok contest or giveaway for your products, a gift card, or a cash prize. Before you start, decide what type of content you want participants to make and how the winner will be selected. Also, create a TikTok hashtag to make it easier for TikTokers to find your contest and prove that they are participating. Once your TikTok fans know what’s at stake, watch their engagement encourage others to join in on the fun too.

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3 Easy Steps to make your contents using Shortspilot.ai

1. Click "Create New Series".

2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!

3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.