6 Ways On How To Increase Your Engagement On YouTube
YouTube can help people find your content quickly and drive engagement - if you know a few tricks and understand how to create videos that inform, engage, and convert users. A high YouTube engagement rate is extremely valuable in today’s digital world. After all, YouTube boasts more than 2 billion monthly users, making it the second most popular website and search engine worldwide. An active presence on this video-focused channel gives you an opportunity to capture the attention of countless audiences, many of which spend hours on YouTube every day. Here's how to increase your engagement rate.
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What is a YouTube Engagement Rate?
YouTube engagement is when a viewer takes action on your YouTube page or YouTube video. YouTube engagement reflects how many times a video or channel has been interacted with. These metrics can be an important measure of your video or channel’s overall popularity. There are a few ways to engage on YouTube videos and channels. You can view a video, like a video, comment, subscribe, etc. These are all metrics that measure the performance of your YouTube videos or channel.
6 Ways To Get More Engagement
1. Boost YouTube Engagement with Cross-Promotion
A lot of the work you’ll do to improve your YouTube engagement rate will take place on the video platform itself. However, you can also significantly increase your reach and improve the ROI of your videos by leveraging additional promotional channels. Reposting and cross-promoting your YouTube presence is a smart move. You might be surprised at which social networks or marketing channels result in more eyes on your content.
2. Engage With Your Audience
It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing a trick. Interaction is just another word for engagement. If you want your customers to engage with you on YouTube, you need to move beyond looking at it as a platform for one-way content distribution. YouTube might not be exactly the same as other social media platforms, but it’s still a social environment, where people are encouraged to connect and share ideas.
3. Create More Content for YouTube Shorts
To boost your chances of high engagement on YouTube, you should be creating all kinds of content, including live streams, sequential videos, and one-off posts. However, one of the best types of videos to invest in for greater YouTube engagement is Shorts. Beyond the potential for engagement, Shorts serve as a way to organize your channel. That is, you can separate your long-form content on your main channel and bite-sized clips.
4. Nail The Thumbnail
Don’t fall into the trap of thinking first impressions only count in the “offline” world. People make quick decisions online, too. A solid thumbnail should be informative, enticing, and aesthetically pleasing. Thumbnails help your video gain initial interest and show your viewers what they can expect. Studies show that not only do 90% of the top-performing videos on YouTube use custom thumbnails, but these thumbnails also increase engagement by up to 154%. Your thumbnail should tell your customers what your video is about.
5. Collaborate with Other Channels and Creators
If your YouTube engagement rate is struggling, one of the best ways to improve it is to tap into the audiences of other well-known creators or brands. Collaborating with other companies or content creators can help boost engagement in a variety of different ways. Look for YouTubers in your niche or related topics who have a similar or slightly larger following than yours. Reach out to them to explore collaboration opportunities such as co-creating videos, featuring each other’s channels, or participating in joint projects. Collaborations not only expose your content to a wider audience but also provide a fresh perspective for your existing viewers, keeping them engaged and excited about your channel.
6. Make High-Quality Videos
Quality content creation is vital to growing engagement on YouTube. Viewers are more likely to engage with content that is well-produced, informative, and entertaining. Make sure your article seems professional before publishing it. Use a good camera, complete a sound check, and learn basic video editing for delivering high-quality videos.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.