7 Proven Ways On How To Increase Engagement Rate On TikTok
With more than one billion monthly active users, TikTok’s appeal lies not just in entertaining content but in how it allows creators to meaningfully engage with their audiences. Part of growing your TikTok profile is increasing the amount of engagement you receive. While it is a great platform for reaching a large audience, it can also be difficult to stand out from the crowd. Every day, millions of users compete for the spotlight, fighting for likes, shares, and comments. Here are proven ways that can help you attract your target audience’s attention and drive more TikTok engagement rate.
Shortspilot
What is TikTok Engagement Rate?
Your TikTok engagement rate is a social media metric that helps you to understand what percentage of your video viewers interact more with your video. This metric provides helpful insight into how effectively your content engages your viewers. Like other platforms, TikTok allows you to like and comment on content, but you can also download content from TikTok and save posts to your favorites within the platform. TikTok’s algorithm will also take note of whether your content has been sent to another TikTok user, how long you watched the video, and whether you watched it multiple times.
7 Proven Ways On How To Increase Engagement Rate On TikTok
1. The Three-Second Rule
Attention spans are shorter than ever so it’s important to get to the point when it comes to creating your TikTok content. It’s been confirmed that the first three seconds of a TikTok are the most important, as this is where viewers will decide whether they want to view the rest of your content. Not only are the first three seconds a make-or-break moment, but also the TikTok algorithm will push your content to more “For You” pages if the first few viewers watch for more than three seconds. If you can include a good CTA within these first few seconds then you’re likely to gain more viewers, which essentially should turn into a higher engagement rate.
2. Utilize the Q&A Feature
TikTok launched a Q&A feature that allows creators to add question and answer sections to their profiles. It allows them to ask you questions directly through your profile or in the comments section of your videos. This can be really beneficial to use since it shows your audience that you’re willing to continue a conversation, and it also shows credibility on the users’ behalf since you’re presenting a more personal style of responding to a statement or a question, rather than just responding via the comments section.
3. Post Consistently
Yes, quality over quantity. But, consistency is also key. The recommended frequency for posting on TikTok is at least 3 times a day. It’s important to keep up with this pace of content and remain consistent in order to appease the TikTok algorithm and increase your chances of regularly reaching the For You pages of your audience. Therefore, finding a regular posting schedule that works for you and your audience is key to maximizing your TikTok engagement.
4. Create Quality Contents
TikTok is more informal than other platforms. These are users who like DIY, behind-the-scenes, nitty-gritty, ‘show me the truth’ types. That being said, quality is still important. Spice up your TikTok content by creating engaging and interactive content that can steal your audience’s attention at first sight.
5. Leverage User-Generated Content
User-generated content (UGC) refers to posts created and shared by private users rather than a brand or company. It is another great strategy for increasing engagement. Consumers trust user-generated content, with 86% saying they trust UGC over influencer content and are more likely to buy from a brand sharing UGC. UGC is a type of content—in this case, a TikTok video—that someone has created that mentions your brand or showcases your product or service somehow. You can then reshare this content on your own feed as a form of social proof, letting your audience know that you have happy customers and that they could be one, too.
6. Tiktok Ads
TikTok ads are short, creative, and attention-grabbing, making them an excellent way to reach new audiences, increase engagement, and boost sales. TIt is one of the best ways to reach potential customers on the popular social media platform. There are a number of different types of ads, ranging from brand takeovers to sponsored hashtags. But one of the best types of ads to increase engagement is the in-feed ad.
7. Hashtags
Hashtags play a significant role in increasing engagement on TikTok. By using trending and niche-specific hashtags, you can reach a broader audience interested in your content. Following trends helps position your content where TikTok users are already engaging, and TikTok’s algorithm tends to prioritize trend-aligned videos. When choosing hashtags, it’s vital to ensure they’re relevant to your content, as using irrelevant hashtags can decrease your TikTok engagement.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.