How To Keep Up On Social Media Trends
Learning how to keep up with social media trends is an essential skill for anybody in the social media marketing business and if you do it well, you can keep ahead of the curve. It is crucial for creating engaging and relevant content, reaching new audiences, and staying ahead of the competition. Staying on top of trends doesn’t just mean knowing what is popular. You also need to be able to measure the value it adds. Numbers do matter, after all. Even when it comes to making silly videos for your social media accounts. Here is a guide to know How to keep up with ever changing trends.
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What is Social Media Trends?
A trend refers to a general direction in which something popular is developing or changing around at a particular point in time. It represent what’s popular on different social media channels at a certain point in time. It also refers to the constantly changing behaviors and topics that are popular on social media. Trends are ephemeral content types that capture the attention of a wide audience and can quickly spread across all major social media platforms. They come in many forms, including discussion topics, memes, short-form videos, and challenges.
Ways On How To Keep Up On Social Media Trends
1. Be Active
Being actively engaged on social media is one of the most efficient ways to understand what is relevant to your consumers. While this may seem like an obvious piece of advice, having expert-level knowledge of social media is the key to your success. We recommend allocating at least 10 minutes each day to explore your brand’s social media feeds, engage with your followers’ conversations, and identify potential trends that can enhance your brand’s image. By staying consistently active, you can gather valuable insights into your target audience’s preferences and behaviors.
2. Monitor and Search by Hashtags
Hashtags and keywords are powerful tools for tracking and participating in social media trends. ‘Search by hashtags’ is a feature on Instagram, Twitter, and Facebook. Simply search with hashtags used in your industry or common ones like #WhatsNewOnSocialMedia or #SocialMediaUpdates to check for trends that are just gaining traction. Keep an eye on trending hashtags relevant to your industry or target audience. It’s important to be discerning and choose only the hashtags that are truly relevant to your brand and target audience.
3. Set Up Alerts
Trying to stay on top of important updates can be stressful. In order to solve this problem, you can set up alerts like Google Alerts around keywords you’re interested in monitoring, whether it’s specific platforms, features, or events. Google Alerts is another handy tool as you get personalized alerts straight to your email inbox. You can create an alert using search terms and each time new content containing your keywords hits the internet, you get a notification. You can also choose the frequency of alerts. We recommend setting it to once a day so you don’t get bombarded!
4. Follow Accounts That Inspire You
Following other influencers helps in more ways than one. Their full time job is to keep up with what’s trending and execute it in their own way, you can use their research to your advantage. Whether it’s following a brand you aspire to emulate or monitoring your competitors’ accounts, integrating competitive analysis into your feed-monitoring routine can provide valuable industry insights and surrounding yourself with inspiring accounts can greatly contribute to your social media success.
5. Utilize Social Listening Tools
In addition to actively engaging on social media platforms, leveraging social listening tools can provide valuable insights into the conversations and trends happening within your industry. One of the best example is Podcasts, it can be a great source of inspiration and information for your social media marketing strategy. There are tons of industry professionals putting out regular episodes with the latest tips, tricks, and advice for how to keep up with social media trends and more.
6. Social Mention
Tracking trends across multiple social media platforms is possible with Social Mention. Simply enter a key phrase or keyword into Social Mention, and you can see which networks most frequently feature that term along with other metrics, such as whether the sentiment associated with the phrase or term is positive, negative, or neutral.
7. Analyze Social Media Metrics
Monitoring and analyzing social media metrics is crucial for understanding the success of your content and tracking trends. Pay attention to key metrics such as engagement rate, reach, impressions, and click-through rates. By identifying patterns and correlations between your content and audience response, you can determine which types of posts and trends resonate most with your followers.
8. See What’s Trending on YouTube
Despite the current popularity of short-form video content, YouTube remains a titan of social media with 122 Million users visiting the site every day. While your homepage is usually curated using data from your past searches, the YouTube Trending tab is an excellent place to tap into what’s popular right now.
9. Keep an Eye on the Competition
While it is important to create your own unique brand and voice, it is always a good idea to keep an eye on the competition. You can also read their comments and reviews to see what customers are asking for, what other brands could be doing better, and see if you can reach that niche with your own business.
10. Utilize Communities
LinkedIn is a very lively forum for discussing social media for business. In LinkedIn groups, you will find the latest updates on Facebook, new social networks, and theories about the future of social media. Better yet, you will meet a lot of other social media enthusiasts with whom you can network.
If you consume enough of social media, it’s only a matter of time and you’ll know about a trend before it even gets labeled as one. To make things work the key is consistency. Posting, scrolling, monitoring and even creating content, it all needs to be spaced evenly.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.