The Importance of Using Polls
Getting your audience to engage with your social content can be tricky, with even well-written content and eye-catching videos sometimes falling flat. But words and images aren’t the only tools at your disposal - social media polls are one of the most overlooked options for boosting interaction, and increasing brand awareness through participation and shares. Polls are not only fun to participate in, but they’re also easy to administer. Plus, you can often integrate the responses back into the online event. In this article, we’ll look at polls in more detail, including the reasons they’re so effective and some examples of different types of poll questions you can ask your online audience.
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What is Polls?
Polls are short questionnaires to gauge audience insights and perceptions. They can be used in your websites, social media handles, email newsletters, etc. They are fun and engaging as people like answering questions that intrigue them. Moreover, it gives them a sense of importance as prospects, as their opinions and preferences are being valued. It is also a method of gathering data. Differing slightly from surveys, polls typically only include one question or a few questions on a single topic. The questions are always closed-ended, in formats like multiple choice, rating scale, and yes/no.
Why Polls Are Effective?
Polls work so well for online engagement because they’re short and to the point. With just one question to answer, polls typically take the audience only a couple of seconds to complete. This small act invites audience members to get more involved in the online event, boosting engagement. It is an effective way to generate interest because it’s possible to show the audience the results in real time. This is a great way to spark further discussion about the topic of the poll question and get people talking to one another. Make sure your polls are relevant to your audience, ask questions that you know will be of interest to them and that will be easy for them to answer.
Different Types of Poll Questions
1. Decision Making
When you need to come to a consensus about something, such as when to hold the next live, these types of poll questions can help make a quick decision.
2. Preference Polls: This or That
Start with simple preference polls that revolve around everyday choices. Ask questions like “Coffee or Tea?” or “Pizza or Burger?” to understand your audience’s tastes and preferences. If you are also curious or in a dilemma and have to choose between one of two or three things, you can share a preference poll.
3. Product or Service Feedback
Use polls to gather feedback about your products or services if you’re a business. Ask what features your audience values the most or whether they would like to see any improvements.
4. Content Preferences
Are you curious about the in thing or, “What type of content do you enjoy the most?” This could include options like articles, videos, infographics, or podcasts. You can easily be updated with content preferences and find your next post through a survey.
5. Ranking Polls
It is a type of poll that encourages your audience to evaluate and compare their preferences, leading to deeper insights and a more engaging experience overall. For example is "What's the best pizza topping?"
Interactive polls are powerful tools for connecting with your audience. They provide real-time feedback, create personalized experiences, and usually generate more engagement than regular content. When used well, polls can help build stronger relationships with your audience, keep people interested, and even help you gather useful insights.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.