Top 5 Most Popular Social Media Platforms and Why
Social media is integral to our daily lives. With 5.17 billion social media users worldwide , accounting for 59.9% of the global population, social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. It is without question that social media has exponentially transformed the global digital landscape in the modern era and in this blog, we will list the top 5 ost popular social media platform and why is it popular.
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Top 5 Social Media Platforms
1. Facebook (3.07 billion users)
While Facebook might not be the exciting new platform it once was – and might have fallen out of favor with younger users – make no mistake: it’s still around, and more popular than ever. The most popular uses of Facebook from a marketing standpoint are promoting your product/service through Facebook groups and posting videos, photos, links to news articles. It's also the place to go if you want to easily connect with most of the people from your current or former life. It is indeed a versatile space that caters to both personal connections and business ventures.
2. YouTube (2.53 billion users)
YouTube remains a powerhouse in video content, with 2.53 billion users. YouTube continues to hold the crown as the dominant original video social media platform. It is currently the second most used platform, with 2.5 billion monthly active users. With one billion hours of video watched daily, it offers immense potential for content creators and brands alike. It’s also the most popular video marketing platform, used by 90% of businesses. From longform video storytelling to the recent introduction of YouTube Shorts, the platform’s TikTok rival, YouTube provides plenty of opportunities for brands to engage in visual storytelling and reach new audiences.
3. Instagram (2 billion users)
Third on this list of the top social media platforms is Instagram. Instagram is a social network where product-based businesses, influencers, and coaches can thrive. The photo-sharing app’s visual focus attracts 2 billion users who engage with photos, stories, and videos. The platform has also introduced new features that marketers can leverage to grow awareness, including ephemeral Stories, vertical-video Reels, and more. With more than 60% of its users aged between 18 and 34, it’s a critical platform for influencers and brands looking to visually showcase their products and connect with a younger audience.
4. WhatsApp (2 billion users)
WhatsApp, with 2 billion users, is a leading messaging app worldwide and is the fourth-most-popular social media platform. Whatsapp is actually great for promoting your business and works similarly to Facebook’s business pages. You can create a business profile and send Whatsapp messages to your customers or fans (instead of emails). t’s particularly popular for personal communication and has been increasingly used for business purposes through WhatsApp Business. The average WhatsApp user opens the app 930 times a month.
5. TikTok (1.69 billion users)
Launched in 2017, TikTok completes the five most popular social media platforms. Its short-form video content has captured the attention of 1.69 billion users, especially younger demographics. TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. And evidently, it’s succeeding. Its algorithm promotes viral content, making it a hotbed for trends and creative expression. TikTok is also the social media platform on which users spend the most amount of time—the average TikToker spends 34 hours and 15 minutes on the app every month.
3 Easy Steps to make your contents using Shortspilot.ai
1. Click "Create New Series".
2. Connect your social media channel and choose one of many niches from the drop down, select your preferred voice and language then click on "create", wait for less than a minute and your video is ready!
3. Adjust the script or the title as needed and click on update, then post video and it will automatically be posted on your preferred social media platform.